Description
Absolut Watermelon Vodka
Bringing you that watermelon sweetness with zero added sugar, Absolut Watermelon is without a doubt our new summer favorite. The refreshing taste of sweet watermelon makes it an easy-to-mix must have, perfect for backyard parties or front porch chilling alike. With Absolut Watermelon you are nearly there, drink in hand. Just add soda or tonic, serve in a highball glass or bring a pitcher for your friends to enjoy the liquid summer vibes of Absolut.
“It’s like the bite of a thirst-quenching watermelon you get on a hot summer’s day. It starts with a sophisticated dull taste, closer to cucumber than you might think, that grows into a luscious, sweet flavor.” – Absolut Sensory Manager
76 Proof
SUSTAINABILITY
ABSOLUT employs a diverse workforce of over 500 people, the majority of whom are based in Sweden between their Stockholm offices and their facilities in Åhus and Nöbbelöv, southern Sweden. Absolut global teams are united by our three company values: together, audacious, committed. Absolut Vodka is among the largest international spirits brands in the world. With a protected geographical indication, every bottle comes from one source in southern Sweden with 500 years of vodka-making tradition. ‘One Source, One Community’ is their production philosophy, meaning that every aspect of the production journey takes place in and around the small town of Åhus. Here, they play a key role in local economies, generating around 1,500 jobs in the region, whilst investing in community development partnerships.
The Pernod Ricard sustainability and responsibility 2030 roadmap, Good Times from a Good Place, is a simple yet powerful promise to do the right thing and take the sustainable path, for our consumers, our business, society and the environment.
Absolut Vodka’s Sustainable Wheat Programme was relaunched with a greater emphasis on biodiversity, climate and soil health. They will be working even closer with their ambitious Swedish farmers, having created a stronger compensation system for their action in improving the sustainability of wheat farming in Sweden. Absolut continues to work closely with Ardagh, their glass manufacturing partner of 40 years, to support pioneering innovations that will enable us to drive down the carbon footprint of their product while also meeting their recycled glass target four years early.
COMMUNITY
It’s not just environmental sustainability that defines The Absolut Company. We are also defined by a passion for progression in societal values. Our brands are not primarily defined by their heritage, or by strict category regulations, unlike many other spirits companies. We are defined by what our brands can offer consumers beyond great-tasting products – be it a lifestyle, an attitude, or a mindset. The Absolut brand has always been a friend of the LGBTQIA+ community, for instance. We were breaking boundaries by taking a stand then when no other brands would – and we continue to break boundaries to this day progressing societal change.
