Description
Absolut Swedish Vodka
Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact Absolut is as clean as vodka can be.
Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
40% ABV
SUSTAINABILITY
ABSOLUT employs a diverse workforce of over 500 people, the majority of whom are based in Sweden between their Stockholm offices and their facilities in Åhus and Nöbbelöv, southern Sweden. Absolut global teams are united by their three company values: together, audacious, committed. Absolut Vodka is among the largest international spirits brands in the world. With a protected geographical indication, every bottle comes from one source in southern Sweden with 500 years of vodka-making tradition. ‘One Source, One Community’ is their production philosophy, meaning that every aspect of the production journey takes place in and around the small town of Åhus. Here, they play a key role in local economies, generating around 1,500 jobs in the region, whilst investing in community development partnerships.
The Pernod Ricard sustainability and responsibility 2030 roadmap, Good Times from a Good Place, is a simple yet powerful promise to do the right thing and take the sustainable path, for our consumers, our business, society and the environment.
Absolut Vodka’s Sustainable Wheat Programme was relaunched with a greater emphasis on biodiversity, climate and soil health. They will be working even closer with their ambitious Swedish farmers, having created a stronger compensation system for their action in improving the sustainability of wheat farming in Sweden. Absolut continues to work closely with Ardagh, their glass manufacturing partner of 40 years, to support pioneering innovations that will enable us to drive down the carbon footprint of their product while also meeting their recycled glass target four years early.
COMMUNITY
It’s not just environmental sustainability that defines The Absolut Company. We are also defined by a passion for progression in societal values. Our brands are not primarily defined by their heritage, or by strict category regulations, unlike many other spirits companies. We are defined by what our brands can offer consumers beyond great-tasting products – be it a lifestyle, an attitude, or a mindset. The Absolut brand has always been a friend of the LGBTQIA+ community, for instance. We were breaking boundaries by taking a stand then when no other brands would – and we continue to break boundaries to this day progressing societal change.
